Die So Fluid is a band that I been wanting on this site for 5 years, and finally I got Grog on our page. Why listen to me, let her speak. Thanks so much for checking this out and support the new cd.
1. Grog, I have to say this is an honor. First off I have to ask, what was the first singer, band or song that inspired you to pursuit music?
My pleasure! It wasn’t really one thing, it was a combination of being taken to musicals as a child, watching my older brothers start a band, and being exposed to a huge amount of music from Led Zeppelin and Iggy Pop to Shirley Bassey, The Police and Adam and the Ants.
2. I was a fan of Feline. How did you get your foot in the door to front this band? Also, what were you doing prior to making music?
I didn’t have to get my foot in the door so to speak; I formed the band with my guitarist Drew. Before that I had quite a bit of recognition and success with my first ever band, Flinch, in the UK. We did a John Peel session, and were New Musical Express darlings. I had labels sniffing around who wanted to see a kind of ambitious progression, and so I think Feline fitted the bill with its lusher sound. We signed with Chrysalis EMI UK.
3. Do you feel people gave Feline a fair chance? Also looking back is there anything you would change musically about those records?
I wouldn’t change anything musically; however I do feel like I’ve gone through my entire learning and development process very much in public. If I time travelled back I would have expressed a lot more opinions and insisted we toured certain territories we never visited. Feline suffered from corporate take-overs back in the day, and was left with no one steering the ship at the label. We went into it believing we would be given some space to develop, as did many bands at that time. What actually happened was we were thrown in at the deep end without good guidance, and if you didn’t get a top ten hit immediately they dropped you.
4. Die So Fluid was born from 3 of the 4 ex-Feline members. Did you think it was a time for a change that Feline fans may not have been ready for? Or was this a case of a new rebirth?
It was a necessary transformation. With each of the three major steps of band changes I think we got closer to the musical standard we aim for. Die So Fluid incorporates all the best things of both Feline and Flinch, the sound is tighter and more dynamic as a three piece, but we can optimize both the raw punk element and the experimentation with orchestration and style.
5. Going into the studio this time with a new direction and under a new name, was there pressure and stress?
There was pressure, from the label and we, we all had high hopes and expectations. I’m glad that technology and recording options have progressed as much as they have in this respect because it just isn’t necessary now to block book a studio and do absolutely everything within a strict time limit. I remember the label kept asking if they could come down and they would pile into the control room, that isn’t very conducive to the creative process.
I mean do you guys view Feline as a success or not quite?
It is what it is. It was good, we had fun, but we didn’t get to tour where the album was selling most in Europe. I was a different person back then. Maybe I took what I was given for granted a little, and we all lived pretty hedonistic lives. Die So Fluid is different entirely, because we have all been through major life changes with things such as health and relationship issues. My view of life is totally different. I nearly died from pancreatis at the beginning of Die So Fluid, and have not drink alcohol since. It was a huge awakening for me where I had to confront issues I had been running and hiding from. Now I am health conscious and grateful for everything I have, and all my experiences. They’re there to be learn from. I am way more confident and driven now that I ‘know myself’. I think this comes through in my writing now.
6. The name Die So Fluid, do the words have any specific meaning for the band or was it words that just popped up one day? Also were there any other names that almost won out?
It’s too long ago to remember! We were drunk. It’s a part of a phrase taken from a random book one night, we liked how it sounded and that no one else would have the same name. Also I like that it sounds like an inscription under a coat of arms. Attach your own meaning, but I think it sounds like ‘live so fully that dying will merely be the next step on the journey’.
7. The Opposites of Light is out and to be honest, this is your best record to date as a band. That says a lot because the last three records were very awesome as well. Do you get nervous going into a studio setting? Also how do you come up with lyrics and songs?
Thank you. It’s more excitement than nervous, these days when we go into a studio it’s for something very specific that we’ve prepared for, such as for the latest album, the recording of Al’s drums, and also recording the amazing Sami Bashai’s string arrangements. I love singing, where ever it is, on stage or recording, and practically all the vocals on The Opposites Of Light were recorded by me using my home studio set up, so I just thoroughly enjoyed the process of writing the songs, first recording the essence of the ideas, and then having the luxury of time to sing them precisely how I envisioned them.
8. Let’s talk about touring, Die So Fluid has toured a lot and been with a ton of bands. Who were the best to tour with? Also, I am begging like I do everyone, who were the worst and if you have dirt, please?
We really enjoyed touring with Mindless Self Indulgence six years ago; it was a really smooth running tour with no stupid drama. They may have spent most of their time like vampires sleeping in their tour bus, but they were always friendly and polite when they came out, and just professional. We think of it fondly also because it was DSF’s first experience of US audiences and we went down a storm. This year we were so happy that we were able to put things in place to tour here again, especially now that I live in LA. Drowning Pool was great to tour with too. Dave Williams was a lovely guy and it’s a tragedy he’s gone. Eyes Set To Kill were sweethearts. The bands that are harder to be around on tour are the ones with ego problems. That’s all I’m saying’.
(Let the record state, the only people who dished dirt on this site about bands they toured with is still Ryan McCombs of Soil, Stephen of Taproot and Nic Endo of Atari Teenage Riot sort of, she attacked members of her band that were not professional to other bands)
9. Your band has a very vocal fan base, and you are one of the first bands that I can recall who are just as vocal back to them. With that being said, everyone is a critic and everyone has an opinion. Do you read all the press you get? Also, does the bad stuff get to you?
I think it’s cool you can interact on a deeper level with your fans online, so why not enjoy it. Of course we keep to a certain standard of communication- that’s just being respectful. Our fans know we’re genuine and for real, musically and as people.
We do pretty much read all our press. I guess being so hands on is the product of operating independently and wanting to retain creative control of everything. Thankfully we haven’t received much bad stuff, and when we have it’s usually blatantly clear when someone couldn’t be bothered to listen to all of a song, album or show, so they get all their information and reference points’ wrong. More fool them for their laziness.
10. Women in music. Does it insult you when you see women in magazines like Revolver posing with little to nothing on trying to pursue fans to buy into their image over their music?
It makes me sad and frustrated if they have no talent, cus then it’s just an exercise in setting women back. I think it’s great when women look sexy and strong especially when they have something to say, but personally I’d rather look weird, cool and interesting than trashy. I want to be taken seriously, so I’d appreciate it if magazines would bare that in mind! Also, do you think women get fair treatment in general?
In the music industry? I can only speak from my own experience, and I feel like I might be fighting to break through a glass ceiling when it comes to women who write their own music, control their own image, as well as record, play and perform in the hard rock/metal world. My outlook has always been to not give a shit and follow my path, and that’s what I’ll keep on doing, but you’ll also get an honest answer from me when asked.
11. Music streaming seems to be here to stay, are you a fan of sites like Spotify?
I hated Spotify at first because it was so easy for people we had previously licensed music to, to illegally put it on the site. We spent about a year tackling so many instances of this to regain all our music and get it all back under one roof. Ironically we had accumulated millions of plays that were lost by having to remove our music and then replace it ourselves. At first we just put up a taster album but now we’ve been adding back all the albums because we recognize it’s a great way to be heard and also the payments are improving gradually.
Also, do you think the music industry could ever make a comeback? Do you think its dead?!
Haha. A lot of old school labels are still in operation and just trying to find their way forward. Many bands still depend on them for the mainstream press for example to take notice of them and for things like tour support. I think more radical changes are in store and that progress will be slow, but the music industry will exist, just not as we have known it.
12. What was the last record beside your own, that you ran out first day of release and had to buy?
Deftones Koi No Yokan. I’ve bought others but not on the first day.
13. Die So Fluid do a record signing. You get a huge turnout; all your fans are stoked. A screaming young lady comes up to you and wants you to sign her cd and she pulls out an illegal burn. What do you say or do?
I would say ‘ah I see you burnt this, how about buying something from the merch table to support the band?” And if she did then I’d sign it, otherwise it’d be kind of hypocritical of me considering the amount of songs and albums I used to tape as a kid. If she didn’t, I’d sign it ‘F you! ‘Just kidding.
14. This is where I will turn the tables to you. I will name some records and you just tell me what you think….
Seminal! Makes me nostalgic for that time.
Grunge masterpiece, great for me to hate the world to back in my drinking and falling over days.
c. Kidney Thieves-Zerospace
I didn’t know about this band till after they broke up, but people started comparing us to them so I checked it out and I liked what I heard of this album, but I don’t own it.
d. My Ruin-Speak and Destroy
My husband played bass in My Ruin for something like seven years I think. This was their first album and the transition to metal for Tairrie who began as a rapper. I prefer The Horror Of Beauty.
Feline’s album released by Chrysalis with extra bonus tracks. I haven’t listened to it for years and years, but I remember my favourite tracks being Fantasy World, Just As You are and Release. Just As You Are did pretty well in the charts and the video was on MTV, good times, I seem to remember through the haze of excess-haha.
15. If you had to sum up your time in music in one sentence what would it be?
Music adds another dimension to my life that I can’t imagine living without, it’s like a lifetime companion that is all at once a comfort, a catalyst, a teacher, a task master and a magician.
16. If music did not happen what was the back-up plan?
No back-up plan. I’m an artist, a silversmith and a dressmaker too, but you don’t make back-up plans when you know you’re on the right path.
17. This was such an honor, this is your chance to plug, promote and tell your fans what is going on. Thank you so much.
Thank YOU! We are heading back out on the road in June supporting The Dreaming (ex members of Stabbing Westward) in the US promoting our album The Opposites Of Light, find all the info online at www.facebook.com/DieSoFluid and www.diesofluid.net and get the album direct from us at the best quality here: https://diesofluid.bandcamp.com/album/the-opposites-of-light where you can also send us a message!